One of the initial magazine ads meant to create interest and buzz about the new MotorFist brand. I art directed the photoshoot for this ad. And yes, we really did take a snowmobile out to the sand dunes in the summer!
MotorFist constantly tweets their designs and pushes the envelope of their clothing. This ad was created to reflect that idea of constant innovation.
Billboard designed to introduce the all new 4 seat RZR4. RZRs are often called Side x Sides.